Branding a cultural event for the Council for Conservation of Heritage Sites in Israel. The Council for Conservation of Heritage Sites in Israel is entrusted with the preservation of dozens of sites and structures throughout Israel. In order to expose the Israeli public to all this historical wealth, The Ministry of Culture and Sports initiated a special event for Passover, entitled Map and Maza. As part of the event, 12 heritage sites were opened to the public for the duration of the holiday, with free activities and performances for the whole family. I created an eclectic, illustrative language that emits an experience of wandering and adventure between the various sites. This included posters, print advertisements, digital banners, flags, T-shirts, billboards, pamphlets, large-scale stage-sets and a minisite with information on each place of interest.
The project was conducted as part of my work in Good studio.